Casa de Vida — infinity pool with mountain view
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One of Europe’s first premium medical-lifestyle resorts

Casa de Vida

A luxury resort-residence for LGBT men aged 65+

Panorámica Golf, Sant Jordi / San Jorge · Castellón, Spain

≈ 10 km to the sea 55–60 km to Castellón airport
€24.3M
TDC
€11.77M
Revenue after stabilization
≈11 yrs
Payback
17.1%
Project IRR (base case, after tax)
01
Market opportunity

One of Europe’s first premium medical resorts for gay men aged 65+

01Problem
  • 1.3–2.0M LGBT men aged 65+ in Europe are ignored by the market
  • Up to 65% of older gay men live alone
  • Fear of discrimination and being forced “back into the closet” persists
  • Fewer than 10 specialized facilities in the EU; no premium medical resort exists
02Solution
  • A hybrid of a 5-star resort, 24/7 medical support and a private club
  • 80 premium apartments on a private 5.11 ha (51,146 m²) estate
  • Location: Panorámica Golf, Sant Jordi / Castellón
  • Wellness, rehabilitation, spa, medicine, security and community
03Result
  • A blue-ocean market with minimal direct competition
  • Stabilized revenue: €11.77M / year
  • EBITDA at stabilization: €4.09M
  • EBITDA yield on cost ≈16.8%
02
Our mission

The project is deeply personal to me.

A personal commitment to build a safe future for a vulnerable group of people — and, at the same time, an institutionally scalable business model.

To create a safe, dignified and beautiful space for a generation of men who too often grow old alone

1

Chosen family

Casa de Vida creates a chosen family within a protected environment

2

Dignity

An answer to social isolation and the fear of discrimination

3

Infrastructure

Fills the gap in specialized medical and social infrastructure

03
Investment thesis

At the intersection of three resilient markets

Casa de Vida unites senior living, healthcare and luxury hospitality — creating a category for which Europe has no premium, at-scale offering today.

Senior living Healthcare Luxury hospitality Casa
de Vida
1

Europe has no premium, at-scale format for older LGBT men

2

Demand comes from an affluent Northern European audience

3

Spain is a natural destination for retirement migration

4

The project builds an asset with low competition, ESG value and a clear exit path

04
Market size

TAM / SAM / SOM

Target audience: men aged 65+ from Northern Europe with high and very high income.

TAM
1.7–2.0M people
LGBT men 65+ in the EU / top-7 countries
≈ €180B
SAM
85,000–100,000 people
Considering relocation to Southern Europe
≈ €35B
SOM
80 units
Casa de Vida’s first asset
Platform: 300–1,500 residents
€11.77M / year
Key demand drivers

Germany

650k – 1.1M

potential clients; the largest market

United Kingdom

300–450k

high purchasing power and a mature care-services market

Scandinavia

120–260k

high willingness to relocate and demand for Spain’s climate

05
Product & infrastructure

Luxury resort, 24/7 medical support and a private club

Casa de Vida is a hybrid of a luxury resort, medical support and a private community. 80 premium apartments.

Residential lounge
1

Living

  • Apartments, terraces
  • Smart home
  • Emergency call buttons
Medical room
2

Medical support

  • 24/7 monitoring
  • Partner clinics
  • Telemedicine / emergency protocols
Spa relaxation area
3

Wellness

  • Spa, infinity pool
  • Saunas, hammam, massage
  • Fitness
Library and cinema lounge
4

Community

  • Restaurants, library
  • Cinema, club
  • Coworking, lounge
Golfer swinging on the fairway
5

Sport

  • Tennis
  • Walking trails
  • Patios and golf surroundings

A fully inclusive environment, trained staff and community-based care.

06
Location

Panorámica Golf: nature, golf, sea and privacy

The Panorámica Golf development, municipality of Sant Jordi / San Jorge, province of Castellón.

Aerial view of Panorámica Golf: clubhouse, course and olive trees

The site is planned amid a golf course, olive groves, hills and mountain views.

  • The format fits a luxury residence & wellness resort for an international 65+ audience
  • A private estate surrounded by natural landscape
  • Access to the developed infrastructure of Castellón province
≈ 10 km
to the Mediterranean Sea
55–60 km
to Castellón airport (CDT)
300–320
sunny days a year
07
Architectural model

Low density and a residential aesthetic

A 5.11 ha (51,146 m²) estate, 2–3 storeys — the format preserves the scale of a luxury resort.

5.11 ha
Estate
80
Units
2–3 storeys
Height

The recommended 2–3 storeys preserve privacy, natural scale and the resort-residence aesthetic, avoiding an “institutional” look.

08
Unique positioning

A new category: Luxury Medical & Social Residence

✕

Not a classic nursing home

✕

Not an ordinary resort

✕

Not social housing

✓

It is a premium resort-residence with medical support, privacy and community

Blue Ocean Zero competition at premium scale
A new category: Luxury Medical & Social Residence
09
Target audience & demand drivers

Who buys, and why now

Target audience

Men aged 65+ from Northern Europe with high income

  • Key markets: Germany, UK, France, Netherlands, Belgium, Scandinavia
  • High savings and willingness to pay for safety, privacy, medicine and lifestyle
  • Many have no children or cannot rely on family support
  • They buy not only care, but dignity, community and emotional safety
Demographic driver
21.6%

share of the 65+ population in the EU today

→ ≈ 30% projected by 2050

Rising life expectancy intensifies demand for the active-longevity format.

Why Spain

  • 300–320 sunny days a year
  • Strong private healthcare; care costs lower than in Northern Europe
  • High tolerance and well-developed LGBT communities
  • One of Europe’s largest retirement-migration hubs
10
Business model

Revenue is driven by residents’ monthly payments

A transparent and predictable per-resident revenue model.

Base tariff
€12,000

per month per apartment / resident

Included in the tariff:

  • Accommodation, meals and daily services (within the €11,000)
  • Wellness, spa and cleaning
  • Estate security and community
  • Daily care — via the €1,000 pass-through to a licensed operator
  • Clinical / acute medicine — covered by residents’ insurance and partner clinics (off the group P&L)

Additional revenue potential

Care packagesRehabilitationPrivate therapyPremium wellnessInsurance partnerships
Stabilized annual revenue
€11.77M

at 92% stabilised occupancy (74 units)

11
Occupancy

Reaching stabilization by year 4

After stabilization, the tariff can be indexed ≈ 3% per year.

55%
Year 1
44 units
75%
Year 2
60 units
88%
Year 3
~70 units
92%
Year 4+
~74 units
12
TDC · capital cost

Total investment: €24.3M (TDC)

Base case: the budget includes contingency; final TDC is refined after due diligence, the Proyecto Básico and the pre-construction tender.

€24.3M
TDC
Hard construction 57.3%€13.95M
Land & transaction costs 8.2%€2.0M
Design, licenses & soft costs 9.4%€2.3M
FF&E / medical equipment / IT 7.4%€1.81M
Contingency reserve 7.4%€1.81M
Financing, pre-opening & sponsor fee 10.2%€2.48M
13
Operating model

From revenue to EBITDA with conservative OPEX

OPEX ≈ 65.2% of revenue. EBITDA margin in the model is ≈ 34.8%.

€11.77M
Revenue
–€7.68M
OPEX (≈65.2%)
€4.09M
EBITDA (at stabilization)
≈34.8%
EBITDA margin
≈11 yrs
Payback

OPEX covers staff, medicine, catering, utilities, grounds, insurance, marketing and administration.

14
Financial indicators

IRR and exit valuation

The project delivers attractive returns under an institutional model and a transparent ownership structure.

17.1%
Project IRR
base case, after operating tax (pre-tax 19.59%); exit-gain tax depends on deal structure (asset vs share sale / SOCIMI) — see memorandum §9.1
€31.3M
Exit value year 10 (net)
net: after selling costs and debt repayment
€36.7M
Valuation after stabilization (gross)
gross: PropCo NOI / 5.75% cap rate
Potential buyers & exit mechanics
Healthcare real-estate funds
Private-equity funds
Senior-residence operators
Infrastructure funds

Exit is possible via a sale of PropCo / Project HoldCo, refinancing, or a sale of the stabilized rental income to a healthcare / senior-living fund.

15
Risks & mitigation

Key risks are managed systematically

Legal due diligence, specialized partners, asset separation and function isolation.

RiskLikelihoodMitigation
License delaysMediumPre-checks, specialized licensing consultants, final confirmation of the day-care model with the municipality
Construction inflationMediumEPC contract, fixed prices, contingency reserve and phased CAPEX discipline
Staff shortageHighPartnerships, training, a premium employer model and a payroll reserve
Slow lease-upLow / mediumPre-sales 12–18 months ahead, LGBT and senior-living audience channels, waiting list
Land zoningMediumFOU, Registro, Catastro, urban-planning and utility-connection checks
Legal structure & licensesMediumPropCo / OpCo separation, licenses at OpCo level, shareholder agreement, reserved matters, budget control and audit
16
Roadmap

From land to stabilization

The project advances in phases: land, licenses, construction, launch, stabilization.

2026

Fundraising

Land acquisition, legal due diligence, architectural concept

2026–2027

Design & licensing

Basic design, licensing, investor syndication

2027–2029

Construction

Construction, procurement, pre-marketing

2029 / 2030

Launch

Soft launch and first residents

Year 4

Stabilization

Stable occupancy (92%) and stabilized revenue

17
Capital structure

A European project-finance model

Debt at ~60% LTC — a balanced structure for a project backed by a tangible real-estate asset.

60%€14.6M
40%€9.74M
Senior debt (bank / project financing), 60% LTC
LP equity (investors) · Total LP raise €10.81M incl. €1.07M interest during construction
Total TDC: €24.3M Senior debt: 60% LTC

Investors enter at the Project SPV / HoldCo level. Funds flow to PropCo for land and construction, while operations run through OpCo under a separate licensed model.

Use of funds
Hard construction57.3%€13.95M
Land & transaction costs8.2%€2.0M
Design, licenses & soft costs9.4%€2.3M
FF&E / medical equipment / IT7.4%€1.81M
Contingency reserve7.4%€1.81M
Financing, pre-opening & sponsor fee10.2%€2.48M
18
Investment vehicle

The project’s legal structure

Each block of the project — real estate, operations, licenses and brand — sits in its own legal entity.

19
Profit distribution

A private-equity-standard distribution waterfall

The waterfall applies at the Project HoldCo level after servicing bank debt and operating reserves.

1

Return of capital

Return of invested capital to investors

2

Preferred return

Target preferred return of 8% per year

3

No GP catch-up

After the 8% preferred return, distributions split directly 80/20 — more investor-friendly than market standard (no catch-up tier).

4

Profit split

Profit split between investors and the managing partner, e.g. 80/20

20
Exit strategies

Three scenarios for realizing value

A sale to an institutional player after stabilization is the primary exit scenario.

Primary scenario

Sale of Project HoldCo / PropCo

Sale of the stabilized senior-living / healthcare real-estate asset to a real-estate fund or operator after stabilization.

Alternative

Refinancing

After stabilization — possible return of part of the capital via a bank or long-term loan.

Alternative

Long-term hold

Dividend yield after stabilization and retained upside of the Casa de Vida platform.

The primary sale object is a stabilized senior-living / healthcare real-estate asset with an operator model — not just a “resort”.

Valuation & exit value
€36.7M
Target valuation (gross)

gross: PropCo NOI / 5.75% cap rate

€31.3M
Exit value in year 10 (net)

net: after selling costs and debt repayment

21
Team & partners

An experienced team and specialized partners

Team roles mirror the project’s legal structure: brand, real estate, operations, licenses and expert oversight are separated.

Elena Pavlova
Founder

Elena Pavlova

Founder, Casa de Vida SL

25 years in franchising. Founder of Franch — a company that builds turnkey systemic franchise networks to scale and expand businesses. Present in 40 countries.

Strategy · Concept · Investor relations · Brand

Project team

More than 30 professionals work on the project

Elena Pavlova — Founder & CEO
Elena Pavlova
Founder & CEO
Roman Kirilovich — Co-founder & COO
Roman Kirilovich
Co-founder & COO
Valentyna Fedirko — Business Development & Projects
Valentyna Fedirko
Business Development & Projects
Yana Mirska — Financial Analysis
Yana Mirska
Financial Analysis
Nataliya Pohorelova — Legal Director
Nataliya Pohorelova
Legal Director
Oleksii Vakhrushev — Administration & Finance
Oleksii Vakhrushev
Administration & Finance
Yevheniia Olimska — Architecture & Design
Yevheniia Olimska
Architecture & Design
Mariia Dorosh — Processes & Operating Standards
Mariia Dorosh
Processes & Operating Standards
Bohdan Vasyliev — Technology & Systems (CTO)
Bohdan Vasyliev
Technology & Systems (CTO)
1

Medical director

Clinical governance

Clinical protocols, quality of care, partners

For example
Vithas (hospital in Castellón) · Quirónsalud
2

Operating partner

Operations

Residence management, staff, service, licenses

Profile
Experienced senior-living operator; management agreement or long-term lease
3

Development partner / DevCo

Development

PropCo, construction, contractors, budget and schedule

Profile
Development manager with healthcare / hospitality experience in Spain; general contractor under an EPC contract
4

Advisory board

Independent board

ESG, healthcare, legal & regulatory oversight

Profiles
Gerontology · Luxury hospitality · Healthcare RE · PE · ESG · Legal-regulatory

The final configuration of operators and development partners is set during pre-construction and locked in the OpCo / DevCo / ManCo agreements.

22
Why invest now

Financial returns, a social mission and a high barrier to entry

  • Minimal direct competition in the premium senior-living segment for LGBT people
  • A strong demographic and migration trend
  • Spain — the optimal platform for climate, cost and tolerance
  • The ESG agenda and social impact improve access to funds and bank financing
  • The model is scalable to other locations in Spain and Europe
The project creates an asset of
€36.7M

after stabilization, on €24.3M TDC (PropCo NOI / 5.75% cap rate)

Casa de Vida — one of Europe’s first premium resort-residences with medical support for gay men aged 65+

Contact

Let’s discuss joining the project

For investors, partners and funds — the full financial model and investment memorandum are available on request.